| Title: | Instructor's Manual to Accompany Cases in Advertising and Promotion Management :Fourth Edition Fourth Edition
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| Author: | Quelch, John A. and Farris, Paul (books written by Quelch, John A. and Farris, Paul) |
| ISBN-10: | 0-256-16621-8 / 0256166218 (similar ISBNs) |
| ISBN-13/EAN: | 9780256166217 |
| Tags: | accompany advertising cases edition farris fourth instructor john management manual paul promotion quelch |
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